
Not much has been written about Joel Arthur Rosenthal’s bejeweled perfume creations. In 2005 Luca Turin remarked on his
Duftnote blog: “When jewellers make perfume (Boucheron, Van Cleef et Arpels, Bulgari), it is usually because they have a big name and want to generate some cash flow. But that can't be JAR’s reason since his entire customer base can (and probably does) fit in the Ritz, and the perfumes are if anything even more confidential than the jewels.” Indeed they are, only available at an address in the 1
er and at Bergdorf Goodman.
Having circumvented the JAR boutique in the past, I was surprised three weeks ago when Karen Dubin (founder of Sniffapalooza) and I expressed simultaneous urges to penetrate the inner sanctum and put the perfumes to the test. Nary a bottle in sight, the boutique is painted in a dark purple hue with a trompe-l’oeil ceiling bisected by an ominous bolt of lightning. It reminds one of a back-room at Harry Winston, where Audrey Hepburn or Empress Farah would sit waiting for the tiara to be presented. Six lidded glass jars holding pieces of perfume-imbued purple suede sit atop a small table complemented by two purple velvet-upholstered side chairs. I can’t say that we were treated with any of the fanfare or “Spanish court rigmarole” that others have noted. The attendant produced the perfumes one by one – some enchanting, some off-putting, all singular.
My first impressions, coming from
Shadow and
Diamond Water, were marked by the recognition of high-quality natural materials (mint, oakmoss absolute, sandalwood, carnation absolute, to name a few), but unlike the plethora of mass-market scents that owe their power to the genius of chemistry, they were able to amplify on the skin without the (at least recognizable) presence of fancy man-made molecules. There were chemicals for sure, to bind and bolster ... but not chemicals for the sake of chemicals. Somehow all the while, with each opened jar, the perfumes themselves were proving that the truest novelty, the strangest strangeness if you will, was right there in nature itself. Whether this (and the prices, which run upwards of $380 an ounce) will appeal to the better part of niche perfume shoppers, I haven’t the foggiest. Certainly, if you take the materials into account, the price is not inflated terribly much. After all, that hundred-buck eau de toilette you bought last week is worth less than the price of the bottle it came in. And what’s more, if JAR’s creations don’t feel quite like you, they at least feel like they were made only
for you – despite the fact that they didn’t quite get it the way you wanted it. But, there again, the better part of luxury is growing into an understanding of the difficult thing. I’ve always felt that luxury without some difficulty is just blasé. To be continued...
Image credit: Bangle Bracelet, c. 1987 JAR, diamonds, colored stones, titanium, private collection, New York. Reproduced with permission.